Rationale & Aims

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Rationale

The rapid changes occurring in every aspect of the TV business, coupled with increasing  international competition and competition from other sources of entertainment make it more and more difficult for leaders to keep up to date, let alone apply the knowledge to their own career and business development.

Evolving technology, reduced financing from traditional UK sources, new ways of consuming and distributing content, the changing regulatory and legal environment, all mean that creative leaders - whether content creators or exploiters, whether  producers, executives or other entrepreneurial creatives - cannot simply continue to work in the same way as they have historically. 

Those who operate in smaller companies or independently in particular find it increasingly difficult to be able to reflect on their careers and businesses, and find the right opportunities to prosper.

The scheme will use specialist coaches to develop a personal development programme for each participant. This will feed into one-on-one mentoring delivered by many of the industry’s leading practitioners, and be complemented by the development of leadership skills and cutting edge business knowledge through a structured training programme delivered by a broad array of practitioners from across the genres and value chain.

Aims

  • to increase participants’ self-awareness, develop their leadership skills and provide the opportunities and support for them to consider the correct business and career choices;

  • to develop their practical understanding of the international business of television, including the global market place and key players, new funding structures and financing sources, the changing legal and regulatory environment, producing, packaging  and positioning content and ancillary rights for success, evolving methods and approaches to production and exploitation in the digital era and changing patterns of consumption;

  • to provide them with tools to analyse their own business environment, and take advantage of them practically, whilst giving them the confidence to challenge accepted ways of thinking;
  • to raise their profile in the industry and extend their cross-industry contact network.