Content & Delivery

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The programme will be delivered over 12 months from April 2010 to March 2011 and contain the following components :

  • 1:1 mentoring with a senior industry mentor matched with the participant’s needs (we have recruited 25 high level mentors who are CEOs and department heads from a broad range of companies, genres and disciplines)
  • 1:1 coaching to increase self awareness, and draw up a personal development plan for the programme and beyond;
  • Creation of cross-industry peer network
  • 2.5 days intensive strategic training in how to build a creative business, put together and  lead a team and develop a  business plan, delivered by professors from the London Business School
  • 4.5 days practical business training: a series of masterclasses and meetings with senior industry practitioners on key topics ( the international market place; working with US and UK broadcasters; developing, packaging and financing content; building a business, raising finance and packaging a business for sale and what the digital future holds
  • Additional optional masterclasses on a variety of leadership and business related subjects.
  • Evening learning groups to deal with leadership and business issues
  • A concerted marketing and advertising plan to raise the profile of the scheme and the participants
  • Networking events, industry meetings  and reading materials
  • Access to a private intranet with information and communication tools